THRIVE is opened to all Malaysian citizens with no evidence of criminal track record and must meet the following criterias: 

1. Conduct Shariah compliant business activities; 
2. Has the ability to recruit more employees through nature of activities and/ or through business upscale; 
3. Has limited financial resources or companies not larger than small and medium enterprise stature. However, priorities shall be given to Muslim and/or Bumiputera individuals and entities.